Rutu Neeva as a brand has a minimalistic and contemporary design philosophy that is distinctly feminine. The label aims at striking the perfect balance of understated glamour and luxury in every creation, thus defining its brand identity.

Siblings and designers, Rutu and Neeva, have been passionate about fashion ever since they were little girls who played dress up in their mamma’s wardrobe. Having inherited a unique sense of style from her, and being inspired by everything in her wardrobe, they were driven towards creating their dream fashion label which was made true when they launched ‘Rutu Neeva’ in 2014.