RUTUNEEVA – The Label
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Fall 2019

A woman who is not afraid to express herself and stand out in the crowd while staying graciously unique at the same time – Rutu Neeva’s new Fall ’19 collection encapsulates this persona. It reflects someone who is comfortable in their own skin and strives to be outspoken and bold yet elegant and soft.

The unique combination of clear-cut shapes along with flowy drapes creates a vocabulary of clothing for the statement-making woman. This seamlessly synergises the structured and feminine aspects of the brand aesthetic. On the new collection, the designers say, “The line comes to life through the subtle elements of today’s fashion, however, through a new compelling perspective. The idea behind this collection was to exemplify that a woman can be both bold and graceful at the same time; her power and optimism balanced with finesse and elegance as this is what the modern woman of today is all about.”

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The Fall 2019 collection elevates the sensual and electric; it builds alluring confidence – one that liberates the conservative and illuminates the dreamer. It empowers those who choose to embrace all sides to them and be effortlessly noteworthy.

About Rutu Neeva

Rutu Neeva as a brand has a minimalistic and contemporary design philosophy that is distinctly feminine. The label aims at striking the perfect balance of understated glamour and luxury in every creation, thus defining its brand identity.

Siblings and designers, Rutu and Neeva, have been passionate about fashion ever since they were little girls who played dress up in their mamma’s wardrobe. Having inherited a unique sense of style from her, and being inspired by everything in her wardrobe, they were driven towards creating their dream fashion label which was made true when they launched ‘Rutu Neeva’ in 2014.

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